Google Ara
Run out of Google's Advanced Technology and Projects group (ATAP), Ara proposes that phone owners should be able to mix-and-match components to build the phone they want to own, rather than accept whatever it is that phone makers think people want.
What a Project Ara phone looks like
In the prototype stage so far, Ara looks like a basic rectangular frame (they call it the Endoskeleton) that's subdivided into smaller rectangular buckets. On the back are circuit boards and contacts. It's here that you snap in rectangular bricks for each module, say one block for an 8-megapixel camera, and another block for the processor.
You can also slide in the screen you want and add other, more specialized equipment, say a medical or gaming add-on, that's far too niche for mainstream phones. There are different-size frames for smaller or larger handsets.
We've seen the Spiral 2 prototype at Google's Silicon Valley headquarters. Right now there are eight interchangeable modules. The goal is that owners will be able to put any module anywhere on the phone, so the camera can live in any square you find most convenient.
When it's launching
Google announced in January that it'll launch a Project Ara pilot program in Puerto Rico later in 2015, though we don't have exact dates, or even much of a time frame. Google has signed two carrier partners for the launch, Claro and Open Mobile.
Paul Eremenko, who heads Project Ara, said Puerto Rico is a good choice for its tremendous volume of Internet traffic on mobile phones: 75 percent. The country also has the right blend of smartphone and feature-phone owners, Eremenko said.
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